Growth Promotion

As marketing technology has advanced, so has the sophistication of the growth marketing field. Growth marketers are using A/B testing and multivariate testing to develop experiments around what content is seen and when by different user segments, and using the results to develop highly optimized strategies for each identified user segment, going down to the individual level.

Marketers can develop highly personalized campaigns that seamlessly reach users across multiple channels, enabling them to follow the users' own behavioral cues to build customized strategies that will optimize growth.