Online promotion

Online marketing, also known as digital marketing, is the practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers. The methods and techniques used for online marketing include email campaigns, social media, advertising, search engine optimization (SEO) and more. The objective of marketing is to reach potential customers through the channels where they already spend their time reading, searching, shopping and socializing online. In short, go where the customers is.

There are also many benefits and challenges inherent to online marketing, which uses primarily digital mediums to attract, engage and convert virtual visitors into actual customers.

Offline marketing is different from online marketing, because it uses alternative mediums for running campaigns. With traditional offline marketing work historically using mediums like print, billboards, television and radio advertisements, it can be difficult to convert those customers online as it involves switching mediums to something like a website.

Before online marketing channels emerged, the cost to market products or services was often prohibitively expensive, and difficult to measure. Think of TV ad campaigns, which are measured through consumer focus groups to determine levels of brand awareness.

Today, anyone with a business can participate in online marketing and build customer acquisition campaigns at little to no cost. The best online marketing products and services also have the ability to experiment and optimize your campaigns to fine-tune their efficiency and increase return on investment (ROI).